So the Scooter Maven has been asked to speak at the Dealer Expo 2011. It's about time. This is a great opportunity to hear from dealers, talk about success stories, and dealers that are actually making money in their shops.
The thing about the scooter industry is that it's either a money maker or a hobby. This is one of the few industries where people tend to follow their passions and both motorcycle / scooter shops operate at a loss. The last two years have cleared the industry of a saturation of stores in many markets leaving only one or two players. This cleaning of the market allows us to start fresh and talk to dealers about what it means to build a sense of community or to run a shop that is more than just bikes and oil.
Everyday I watch new stores erode and become more like stores in Romania where consumers buy their parts online and the store owner is delegated to being a tool to do the installation. The store is merely a service and lives off service. All it takes is a local mechanic to operate from his house or a U-haul to undercut him in costs and the store goes out of business. The Scooter Maven intends to speak out against this trend, the EBAY mentality of certain shops / consumers, and a return to basics which is a store must do more than just change the oil. It is a destination point. A lifestyle. A place that can has many profit centers not limited to parts which are often ignored. The economy is improving, gas prices are going up, and now is the time to educate. Together we can bring back the scooter market in America.
Visit us at DEALER EXPO 2011 and sign up for the free class with JOSH ROGERS of Scoot Fame, plus top scooter dealers, and special guests.
DEALER EXPO 2011
Learn how to build a profitable import scooter shop or even how to maneuver through a used-vehicle auction by attending special educational sessions offered at Dealer Expo, Feb. 18-20 in Indianapolis.
The new Dealernews Learning Experience will present nearly two dozen business seminars designed to help dealers become more profitable in retail management, vehicle and PG&A sales, dealer marketing and event management, and parts and service. In addition to those seminars, there will be “breakout” sessions focused on specific business areas – namely, scooter and used-vehicle sales.
A roundtable discussion on “Maintaining a Profitable Scooter Shop” will be hosted at 2:30 p.m. Friday, Feb. 18, by Josh Rogers, co-publisher and vice president of marketing for Scoot! Magazine, and Joel Martin, president of Martin Racing Performance. The roundtable will discuss current and forecasted sales for imported scooter brands from Europe and Asia. The presenters also will provide tips on how to sell unique brands, ensure parts availability and provide seamless parts and service support for customers. Rogers and Martin promise an extensive Q&A session with the audience.
Located at Room 131
Friday, February 18
2:30 pm - 4:00 pm
Maintaining a Profitable Scooter Shop
Saturday, February 19
2:30 pm - 4:00 pm
Maintaining a Profitable Scooter Shop
These sessions are free to registered dealer attendees of Dealer Expo 2011. For more information, visit www.dealerexpo.com. And when you’re in Indy, check your morning copy of the Dealer Expo Show Daily, produced by the editors at Dealernews, for updates.
http://www.youtube.com/watch?v=aCUESY4lo3c
http://www.youtube.com/watch?v=X8EBWpRMsI4
http://www.youtube.com/watch?v=_egpOfiSo5s
http://www.dealernews.com/dealernews/Dealer+Expo+Update/Special-Dealer-Expo-seminars-cover-scooter-imports/ArticleStandard/Article/detail/706449?contextCategoryId=48447
FOR MORE INFO VISIT www.DEALEREXPO.com
The thing about the scooter industry is that it's either a money maker or a hobby. This is one of the few industries where people tend to follow their passions and both motorcycle / scooter shops operate at a loss. The last two years have cleared the industry of a saturation of stores in many markets leaving only one or two players. This cleaning of the market allows us to start fresh and talk to dealers about what it means to build a sense of community or to run a shop that is more than just bikes and oil.
Everyday I watch new stores erode and become more like stores in Romania where consumers buy their parts online and the store owner is delegated to being a tool to do the installation. The store is merely a service and lives off service. All it takes is a local mechanic to operate from his house or a U-haul to undercut him in costs and the store goes out of business. The Scooter Maven intends to speak out against this trend, the EBAY mentality of certain shops / consumers, and a return to basics which is a store must do more than just change the oil. It is a destination point. A lifestyle. A place that can has many profit centers not limited to parts which are often ignored. The economy is improving, gas prices are going up, and now is the time to educate. Together we can bring back the scooter market in America.
Visit us at DEALER EXPO 2011 and sign up for the free class with JOSH ROGERS of Scoot Fame, plus top scooter dealers, and special guests.
DEALER EXPO 2011
Learn how to build a profitable import scooter shop or even how to maneuver through a used-vehicle auction by attending special educational sessions offered at Dealer Expo, Feb. 18-20 in Indianapolis.
The new Dealernews Learning Experience will present nearly two dozen business seminars designed to help dealers become more profitable in retail management, vehicle and PG&A sales, dealer marketing and event management, and parts and service. In addition to those seminars, there will be “breakout” sessions focused on specific business areas – namely, scooter and used-vehicle sales.
A roundtable discussion on “Maintaining a Profitable Scooter Shop” will be hosted at 2:30 p.m. Friday, Feb. 18, by Josh Rogers, co-publisher and vice president of marketing for Scoot! Magazine, and Joel Martin, president of Martin Racing Performance. The roundtable will discuss current and forecasted sales for imported scooter brands from Europe and Asia. The presenters also will provide tips on how to sell unique brands, ensure parts availability and provide seamless parts and service support for customers. Rogers and Martin promise an extensive Q&A session with the audience.
Located at Room 131
Friday, February 18
2:30 pm - 4:00 pm
Maintaining a Profitable Scooter Shop
Saturday, February 19
2:30 pm - 4:00 pm
Maintaining a Profitable Scooter Shop
These sessions are free to registered dealer attendees of Dealer Expo 2011. For more information, visit www.dealerexpo.com. And when you’re in Indy, check your morning copy of the Dealer Expo Show Daily, produced by the editors at Dealernews, for updates.
http://www.youtube.com/watch?v=aCUESY4lo3c
http://www.youtube.com/watch?v=X8EBWpRMsI4
http://www.youtube.com/watch?v=_egpOfiSo5s
http://www.dealernews.com/dealernews/Dealer+Expo+Update/Special-Dealer-Expo-seminars-cover-scooter-imports/ArticleStandard/Article/detail/706449?contextCategoryId=48447
FOR MORE INFO VISIT www.DEALEREXPO.com
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